What is the media kit? 

This is the CV you will present to brands and agencies! It should allow your interviewer to quickly grasp who you are and what you do by explaining the type of content you offer. 

What content is inside?

Talk about yourself, your values, what you are passionate about!  Also explain what kind of sector you are in. Remember to include your contact details and email address so that you can be easily contacted.  

The little extra : If you have had the opportunity to collaborate with brands in the past, explain your work and support it with photos to gain credibility. Also add statistics to support the performance of your past collaborations! 

Your benefits 

Stories, publications, videos, real, IGTV... it's very simple, explain to the brands what you offer! Add to this a price list of your services and your bank details for billing.

The statistics?

It is largely on the basis of this criterion that a brand will decide whether or not to work with you.

I have less than 500K subscribers...what to do?

Don't panic! Even if your numbers don't look very impressive, don't let that put you off. Many agencies and brands prefer to work with nano and micro-influencers, as they tend to be closer to their communities and have a greater commitment rate more interesting. 

To do this, remember to fill in: your number of subscribers - your engagement rate - the characteristics of your audience. 

How do I calculate my engagement rate? 

To calculate your engagement rate, just do this little calculation: 

(Nombre de likes + commentaires) / Nombre de followers X 100

The design : 

To perfect your media kit, it must above all be aesthetic and readable. It should reflect your personality and be consistent with the image you portray on your various social networks. The more aligned you are, the more coherent and credible your kit will be. 

I hope this article has been useful to you, see you soon for more tips!

The Ura team