What is commitment? 

Engagement is when an Internet user shows interest in the brand. This can take many forms, from a simple like to the role of ambassador. The stronger your engagement, the more involved the fan will be. It costs 5 times more to approach a customer than to retain them, which is why it is important to do everything possible to develop the commitment of your community to your brand. 

But how can this be done? 

Don't panic, in this article you will find some tips to increase your engagement. 

Make the interaction happen!

To encourage your community to participate, don't hesitate to ask questions. It's a great way to get engagement. 

A little tip?  End the text of your publications with an open question! Your followers will be able to answer directly in comments. 

But what questions can I ask? 

Simply ask them their opinion on a subject, their ambitions, or to choose between two options. The most important thing is to offer a space for expression and exchange.

And how? 

You can get these messages across through Instagram stories with polls, questions or mood gauges. 

What makes the difference...
If you can share as much as possible behind the scenes, fans love it. They will feel involved and will be more likely to engage in conversation.

Integrate the human!

To stand out and reach your audience, you need to establish a close link with your target group through qualitative content. To reach the customer, you have to arouse emotions. That's why integrating the human element will engage the community because they will see the brand as an authentic relationship.

I hope this article has been useful to you, see you soon for more tips!

The Ura team