What is an Instagram bio?

This is one of the first things people see when they arrive on your Instagram profile. It's a short summary of yourself or your brand, like the window of your account: taking care of it is essential to engage the audience and optimize your SEO.

Retrouve quelques règles d’or pour optimiser ta bio :

1. Décris ton activité, ta niche

Explain what your company offers. Attention: attention is very short, so make sure your message is clear and concise to explain your business in the clearest way possible. If you belong to a specific sector or niche, it is important to indicate this clearly to help you connect immediately with the right person.

2. Indique un contact !

Many users are likely to contact you after discovering your Instagram account. The only option they have is to send you a direct message. But as soon as the number of requests increases, you may find yourself overwhelmed! That's why I advise you to include an email or phone number to direct customers to the channel of your choice.

3. Insère un bouton « appel à l’action » !

By adding a call to action in your bio, users will be more likely to respond to your instructions.

Here are some examples:

– « Clique sur le lien ci-dessous pour découvrir nos nouveautés »

– « Utilise le #… pour partager tes photos avec nous ! »

– « Consulte nos offres sur le lien suivant : www…. »

4. Utilise une petite touche d’humour !

I strongly advise you to use a tone that is specific to your brand, so that you can be easily identified from one network to another. In addition, using a touch of humour will humanise your brand and create a living link with your audience. l’article  “Améliore l’engagement de ta marque” If you have read this, it will speak to you!

5. Fais évoluer ta bio !

The bio is a living tool, which will be used to keep users informed of your brand's developments and news. Update your bio regularly and keep it alive according to the calendar and trends!

In short, your bio gives you the opportunity to present your brand in the best light to convince visitors to subscribe or to be interested in your account. It's up to you to find your own brand style to create a strong identity for yourself and create engagement later on.

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La Ura Team